Whether you have a on or offline business you should be working to create an online presence and maximise your exposure. The amount of new leads and business you receive will be linked to your efforts. Lets take a look at 3 ways in which you can start to make your business online.
1) Social Media
Social media is one of the best ways to build an audience and create engagement from your potential customers. Get to know your niche and offer lots of value in the form of information, tips and advice. This will show your expertise in your niche and people will be more inclined to read your posts as wel as like and share them. Once you have a good engagement you can provide offers and some promotion. This will create brand awareness for you business in a big way.
Starting a blog is a great way to offer value to your readers and attract people looking for answers about your niche. You can also use this as a platform to advertise new products, servceis and offers and again is great for building your brand online. Try to post at least once a week posting articles from keyword research, also take a look in forums to see what type of questions people are asking. This is also a great way to build an email list.
3) Optimise Your Website
Having a good website anbd blog is great but you need to make sure people can find you otherwise you website is nothing more than a ghost town. You can either look for a good seo consultant or carry some basic search engine optimisation yourself provided by local company Glow Serp Consulting. To help you along here are some basics you should do. Makes sure your keyword is in the title tag of your website and you are using a H1 header as well. Provide lots of good original content and make sure you have added your keywords in but don’t over optimise. Other things to make sure of are your images, make sure they all have alt tags with your keywords.
This short video will give you some more tips.